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The Crushies

The 2023 CBMA “Crushie” trophies were designed and produced by tap-handle manufacturer Steel City Tap Co. out of Birmingham, Alabama. With the same superior craftsmanship and attention to detail used to manufacture their custom tap-handles, they reinvented the original Crushie trophy so that winners can now use it as a tap handle.

In the form of a tattooed arm crushing a beer can, The Crushie trophy is intended to symbolize how the winners are “crushing it” in the craft beer industry with their creative marketing and branding.

After the awards are announced, any individuals involved in the creation of the winning works can purchase a personalized trophy in our CBMA Award Shop. The winners will receive an email with details for ordering.

The CBMAs are dedicated to celebrating the creative spirit of the brewing industry, and we are thrilled to partner with Steel City Taps in the production of these awards.

NOVEMBER 27, 2023


FEBRUARY 5, 2024


MARCH 6, 2024 – APRIL 1, 2024


APRIL, 2024


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The Crushies

PLATINUM CRUSHIE The Platinum Crushie is the CBMAS most prestigious nomination within a regional category. To award a 2023 CBMAS Platinum Crushie, the judges panel will be seeking entries that demonstrate marketing and branding excellence, and exceed the defined category objectives by using strategy, creativity, and overall innovation. Only one (1), the highest achieved ranking from each category in each region will receive Platinum, unless tied.
GOLD CRUSHIE The 2023 CBMAS Gold Crushie marks the beginning of what will become a long tradition of prestigious recognition and merit for brewery marketing. The 2023 CBMAS will award, up to fifteen (15) Gold Crushie awards per category, per region. To award a 2023 CBMAS Gold Crushie, the judges panel will be seeking entries that meet or exceed the defined category objectives by using strategy, creativity, and innovative production techniques to achieve a perceived, higher level of uniqueness.
GLOBAL CRUSHIE The 2023 CBMAS Global Crushie is the most–elusive of all the awards because it symbolizes the best in the world. Entrants who select to be involved in the global pool in select categories are eligible to win this beautiful, silver Global Crushie. There will only be one (1) Global Crushie awarded in each global category (unless a tie takes place).
CBMAS reserve the right to adjust the amount of Crushies awarded per category based on number of entries.