Presented by Hillebrand

The Awards

The CBMA “Crushie” trophies were designed and manufactured by the same NYC designer awards firm that creates the prestigious Emmy Award and MTV’s “Moon Man” statue. The Crushie award is sculptured to depict a heavily–tattooed arm crushing a beer can to symbolically represent how breweries are “crushing it” with their unique and creative beer marketing and branding.

Individuals involved in the production and or creation of winning works can purchase their personalized trophies in our CBMA Award Shop that will launch right after the winners are announced in April. Winners will be notified by email of their win, along with further instructions.

The CBMAs are committed to celebrating the pinnacle of marketing success in the brewing industry, and we will continue to evolve our awards competition to spotlight and showcase the best in the business across the globe.

January 31, 2020

Standard Entry Deadline

March 20, 2020

Judging Deadline

April 20, 2020

Winners Announced Live

The Crushies


The Platinum Crushie is the CBMAS most prestigious nomination. Only one (1), the highest achieved ranking from each category will receive Platinum. When a brewery earns a 2020 CBMAS Platinum Crushie, they join the ranks of winning the first-ever, first annual Platinum Crushie award.

To award a 2020 CBMAS Platinum Crushie, the judges panel will be seeking entries that demonstrate marketing and branding excellence, and exceed the defined category objectives by using strategy, creativity, and overall innovation.


The 2020 CBMAS Gold Crushie marks the beginning of what will become a long tradition of prestigious recognition and merit for brewery marketing. The 2020 CBMAS will award, up to five (5) Gold Crushie awards per category.

To award a 2020 CBMAS Gold Crushie, the judges panel will be seeking entries that meet or exceed the defined category objectives by using strategy, creativity, and innovative production techniques to achieve a perceived, higher level of uniqueness.


The 2020 CBMAS People’s Crushie (aka Black Crushie) is the most–elusive of all the awards because the CBMAS only award, up to five (5) total. Unlike the Platinum and Gold, the People’s Crushie isn’t totally reliant on the judge’s panel.

Once the judging process is complete, the top-ranking entries who entered the People’s Choice Category will have an additional showdown with a public judging panel using social media polling to choose final winners.

The CBMAS People’s Crushie is electroplated with a gorgeous black nickel finish, and have some folks saying it’s the sexiest of all three Crushies.