Presented by Hillebrand

The Awards

The CBMA Crushie Awards were designed and manufactured by the same NYC firm that creates the prestigious Emmy Awards and MTV Moonman statue. The Crushie award is sculptured to depict a heavily–tattooed arm crushing a beer can to symbolically represent how breweries across the world are “Crushing It” with their unique and creative beer marketing, design, and branding. This year CBMA winners will receive Platinum, Gold, or our new Silver Global Crushie.

All teams and individuals involved in the production or creation of winning works can purchase their personalized, engraved trophies in our CBMAs Trophy Shop that launches right after the winners are announced. Winners are notified by email of their win prior to the official Awards Ceremony and Live Broadcast, along with further instructions to order.

The CBMAs are committed to celebrating the pinnacle of marketing success in the brewing industry, and are excited to evolve our 2021 awards competition to spotlight and showcase the best in the business across the globe.

We saw amazing work submitted in our inaugural year, and look forward to seeing what the world has got in 2021!

Oct 1 – Nov 25, 2020


Nov 26 – Mar 15, 2021


Mar 24 – Apr 30, 2021


May 18, 2021


The Crushies

The Platinum Crushie is the CBMAS most prestigious nomination within a regional category. Only one (1), the highest achieved ranking from each category in each region will receive Platinum. To award a 2021 CBMAS Platinum Crushie, the judges panel will be seeking entries that demonstrate marketing and branding excellence, and exceed the defined category objectives by using strategy, creativity, and overall innovation.

The 2021 CBMAS Gold Crushie marks the beginning of what will become a long tradition of prestigious recognition and merit for brewery marketing. The 2021 CBMAS will award, up to five (5) Gold Crushie awards per category. To award a 2021 CBMAS Gold Crushie, the judges panel will be seeking entries that meet or exceed the defined category objectives by using strategy, creativity, and innovative production techniques to achieve a perceived, higher level of uniqueness.

The 2021 CBMAS Global Crushie is the most–elusive of all the awards because it symbolizes the best in the world. Entrants who select to be involved in the global pool in select categories are eligible to win this Crushie. Global Crushie image to be revealed soon!

CBMAS reserve the right to adjust the amount of Crushies awarded per category based on number of entries.