How will entries be divided?

Entries for the 2024 award season will be divided by beverage type, per category. Please select your specific beverage type on the dropdown menu when entering work into a specific category.

What craft beverage types can enter?

Craft beer, non-alcoholic craft beer, craft ready-to-drink cocktails, cider/mead, and craft hard seltzer.

When will winners be announced?

The Fifth Annual Craft Beer Marketing Awards Ceremony will take place in April 2024. The ceremony will be live streamed. Winners do not need to be in attendance to receive their trophy. More info to come!

How do I register for the Craft Beer Marketing Awards (CBMAS)?

Entries for the second annual CBMAS open on October 9, 2024. The competition is open to anyone in the world who’s involved in craft beverage, marketing, design, or branding to enter their top beverage–related work.

What is the acceptable time period for completed work?

Marketing, design, or branding work must be complete and/or have been undertaken between October 1, 2022 through March 1, 2024.

When is the entry deadline?

The call for entries begins October 9, 2023, with an early bird deadline of November 27, 2023, followed by a standard entry period until February 5, 2024. Stay tuned to social media and email for any deadline extensions.

How much does it cost to enter?

All entries for 2024 will compete at a global level. Early bird submissions cost $150 per entry. Entries submitted after November 27, 2023 through the deadline will be charged $195. All entries are to be paid upon submission. Trophy cost is not included in award submission.

Are there discounts for multiple entries?

If you submit 10 or more entries, your account will automatically be rewarded a free entry. Additional bulk discounts may be available, please contact: Jackie@thecrushies.com

How many categories are there?

To see all of the 2024 categories, please go to https://craftbeermarketingawards.com/categories/. You may enter work into multiple categories, if appropriate, and you may be eligible to win multiple awards.

What is a Crushie award?

The Crushie award is sculptured to depict a heavily–tattooed arm crushing a beer can to symbolically represent how breweries across the world are “Crushing It” with their unique and creative beer marketing, design, and branding. CBMA 2024 winners will receive Gold, Platinum, or the top level, Global Crushie. All Crushies are fully functional Tap Handles, produced by Steel City Taps. Learn more here https://craftbeermarketingawards.com/the-awards/.

How do I purchase a Crushie award?

Individuals involved in the production and creation of winning work can purchase their personalized trophies in the CBMAS Awards Shop that will launch right after the winners are announced in 2024. Winners will be announced during the live stream ceremony and then notified by email of their win with further instructions. Trophy cost is not included in entry fee.

Who are the Judges?

All categories are judged by an influential and respected panel of beer, marketing, and design experts hand–selected from across the globe. The CBMAS judging process is a robust, credible, and transparent digital scoring system. Judges donate their time to visually critique a select amount of regional entries.

How do the Judges rank entries?

Judges will read and score all entries and supporting materials using a digital score card. Judges will be asked to give a score based on each category’s objective. All judgements will be combined to provide each entry an overall ranking (score). The highest–scoring entries will determine the Platinum and Gold Crushie winners in each region, as well as the contenders for the top Global Crushie in each.

Can Judges enter their own work?

Yes! Judges will not be review their own work, it’s separated prior to judging so you can enter whatever you want on behalf of yourself or client. If a piece that you were involved on did appear, there is an honor–system PASS button. Even if you voted for yourself, and we don’t blame you, your work is great, your one vote averages against the hundreds of other judgements would hardly affect the mean.

Can my company become a sponsor?

Critical to the continued success and growth of the CBMAs’ program is the generosity and support of our Sponsors and Partners. Please consider lending your sponsorship support and joining the CBMAs’ celebration of creativity and quality design in the brewing industry. If interested in sponsoring, please email jackie@thecrushies.com

What if we can’t afford the entry fee?

The CBMAS mission is to recognize and award the best marketing and design in the beverage world no matter what obstacles we face. If your business is having difficulty affording an entry due to an extreme situation; we offer a small amount of complimentary, and discounted vouchers each season for those eligible. To learn more, or to see if you would be considered, please email: info@thecrushies.com