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030 | 12.21.2023
Brian Tabel, Asst. VP of Marketing at Isuzu Commercial Trucks of America along with Bob Vreeland, Fleet Commander of Bottle Logic
Last Podcast of the Year! Brian Tabel, Asst. VP of Marketing at Isuzu Commercial Trucks of America along with Bob Vreeland, Fleet Commander of Bottle Logic (BottleLogic.com) join Jim for an in-depth discussion about Isuzu's truck line developed specifically for breweries. We also talk about the exciting free Isuzu Truck Wrap Design Contest for the 2024 CBMAS Season.
Brian Tabel, Asst. VP of Marketing at Isuzu Commercial Trucks of America along with Bob Vreeland, Fleet Commander of Bottle Logic
Last Podcast of the Year! Brian Tabel, Asst. VP of Marketing at Isuzu Commercial Trucks of America along with Bob Vreeland, Fleet Commander of Bottle Logic (BottleLogic.com) join Jim for an in-depth discussion about Isuzu's truck line developed specifically for breweries. We also talk about the exciting free Isuzu Truck Wrap Design Contest for the 2024 CBMAS Season.
Podcast 029 | 02.21.2023
Rachel Bradley from Duclaw Brewing and Carson Stilson from Squatty Potty
Jackie & Jim sit down with Rachel Bradley from DuClaw Brewing and Carson Stilson from Squatty Potty to discuss their unique collaboration 'Give A Crap' beer, benefitting the Colon Cancer Foundation that took home a Crushie. We discuss everything from concept to execution and what it was like collaborating with a partner outside the industry - as well as why its so important (and okay!) to talk about your s*it with friends over a beer!
Rachel Bradley from Duclaw Brewing and Carson Stilson from Squatty Potty
Jackie & Jim sit down with Rachel Bradley from DuClaw Brewing and Carson Stilson from Squatty Potty to discuss their unique collaboration 'Give A Crap' beer, benefitting the Colon Cancer Foundation that took home a Crushie. We discuss everything from concept to execution and what it was like collaborating with a partner outside the industry - as well as why its so important (and okay!) to talk about your s*it with friends over a beer!
Podcast 028 | 02.08.2023
Tom Paynter from No Label Brewing Company
Jackie & Jim get marketing advice from Tom Paynter, Creative Director of No Label Brewing of Katy, TX. Hear how Tom and his team collaborate to create award-winning artwork and branding. Hear about No Label's beautiful brewery with incredible outdoor spaces in the rice dryer district of Texas. We cover No Label's historical ten Crushie win streak! Listen now.
Tom Paynter from No Label Brewing Company
Jackie & Jim get marketing advice from Tom Paynter, Creative Director of No Label Brewing of Katy, TX. Hear how Tom and his team collaborate to create award-winning artwork and branding. Hear about No Label's beautiful brewery with incredible outdoor spaces in the rice dryer district of Texas. We cover No Label's historical ten Crushie win streak! Listen now.
Podcast 027 | 01.16.2023
Jill Coyle of Colvita Creative & Paige Francis of Payette Brewing
Jackie and Jim talk with sister–marketing–brewing duo Jill Coyle of Colvita Creative and Paige Francis of Payette Brewing Company of Boise, ID. We discuss the different aspects of how they work together, and interact to create such amazing marketing and branding. We also cover their Crushie–winning “Anytimers” Vodka RTD Cocktails as Jill and Paige take us behind-the-scenes on their strategy and design. Listen for the latest CBMAS23 news and updates.
Jill Coyle of Colvita Creative & Paige Francis of Payette Brewing
Jackie and Jim talk with sister–marketing–brewing duo Jill Coyle of Colvita Creative and Paige Francis of Payette Brewing Company of Boise, ID. We discuss the different aspects of how they work together, and interact to create such amazing marketing and branding. We also cover their Crushie–winning “Anytimers” Vodka RTD Cocktails as Jill and Paige take us behind-the-scenes on their strategy and design. Listen for the latest CBMAS23 news and updates.
Podcast 026 | 01.10.2023
Andy Risvold from Forgotten Star Brew Co.
Jackie & Jim fight head colds to talk a bit with Andy Risvold, the President and CMO of Forgotten Star Brew Co. located in Minnesota. Andy walks us through the origin story of their large-scale brewery, and the importance of preserving American history by refurbishing old, defunct buildings. Hear all the amazing things it takes to become a brewery that's not only a major success locally, but also a tourist destination. We also discuss Forgotten Star Brew's big 2022 Crushie win!
Andy Risvold from Forgotten Star Brew Co.
Jackie & Jim fight head colds to talk a bit with Andy Risvold, the President and CMO of Forgotten Star Brew Co. located in Minnesota. Andy walks us through the origin story of their large-scale brewery, and the importance of preserving American history by refurbishing old, defunct buildings. Hear all the amazing things it takes to become a brewery that's not only a major success locally, but also a tourist destination. We also discuss Forgotten Star Brew's big 2022 Crushie win!
Podcast 025 | 01.03.2023
Bryant Vander Weerd from Full Pour Media
Jackie & Jim cover some interesting marketing topics with Bryant Vander Weerd, Founder & Creative "Brewmaster" of Full Pour Media. Bryant discusses many ways that custom video can help beverage businesses build more customer engagement. He also walks us through the important steps of developing successful content for social media. Full Pour Media is one of the most-celebrated Crushie winners in CBMAS history – take a quick listen.
Bryant Vander Weerd from Full Pour Media
Jackie & Jim cover some interesting marketing topics with Bryant Vander Weerd, Founder & Creative "Brewmaster" of Full Pour Media. Bryant discusses many ways that custom video can help beverage businesses build more customer engagement. He also walks us through the important steps of developing successful content for social media. Full Pour Media is one of the most-celebrated Crushie winners in CBMAS history – take a quick listen.
Podcast 024 | 11.17.2022
Jason Dodson from Redhook Ale Brewery
Jason Dodson from Redhook Brewery (redhook.com) Jackie & Jim cover a bunch of marketing topics with Redhook Brewery, Brand Manager, Jason Dodson. Jason takes us through the long and winding road of Redhook's history in Seattle, WA. Jason takes us through the thought process of their Crushie–Award–Winning work in 2 big categories. We also discuss what is new with CBMAS, and Red Hook Brewing so check it out!
Jason Dodson from Redhook Ale Brewery
Jason Dodson from Redhook Brewery (redhook.com) Jackie & Jim cover a bunch of marketing topics with Redhook Brewery, Brand Manager, Jason Dodson. Jason takes us through the long and winding road of Redhook's history in Seattle, WA. Jason takes us through the thought process of their Crushie–Award–Winning work in 2 big categories. We also discuss what is new with CBMAS, and Red Hook Brewing so check it out!
Podcast 023 | 10.19.2022
Theo Cooper & Rob Cowen from Untold Agency
Jackie & Jim discuss all things storytelling and content with Theo Cooper and Rob Cowen from Untold Agency in London. Learn about discovering your own story, and how their "Story Method" could help your brand. Lots of great insight on attracting audiences and delivering real results.
Theo Cooper & Rob Cowen from Untold Agency
Jackie & Jim discuss all things storytelling and content with Theo Cooper and Rob Cowen from Untold Agency in London. Learn about discovering your own story, and how their "Story Method" could help your brand. Lots of great insight on attracting audiences and delivering real results.
Podcast 022 | 09.20.2022
Toni Lynn Adams from Yakima Chief Hops
Jackie and Jim spent some time digging into the mind of Toni Lynn Adams, Yakima Chief Hops Digital Marketing Manager. Learn what's hoppening right now during hop harvest in the Pacific Northwest, hear some quick–strategic social tips, and how YCH Crushed It in 2022 with their "Bigger Than Beer" Podcast, plus new CBMAS categories and trophies, and more!
Toni Lynn Adams from Yakima Chief Hops
Jackie and Jim spent some time digging into the mind of Toni Lynn Adams, Yakima Chief Hops Digital Marketing Manager. Learn what's hoppening right now during hop harvest in the Pacific Northwest, hear some quick–strategic social tips, and how YCH Crushed It in 2022 with their "Bigger Than Beer" Podcast, plus new CBMAS categories and trophies, and more!
Podcast 021 | 08.09.2022
Matt Tanaka from Stout Collective
Welcome to Marketing On Tap Season 3! Jackie and Jim share details on the 2023 CBMAS and dive into it with Matt Tanaka from Stout Collective in Chicago, IL. Matt talks to us about all things branding and strategy, and what it takes to work with breweries. Also hear about some cool upcoming projects like the BOPP Beer Design Conference, and more!
Matt Tanaka from Stout Collective
Welcome to Marketing On Tap Season 3! Jackie and Jim share details on the 2023 CBMAS and dive into it with Matt Tanaka from Stout Collective in Chicago, IL. Matt talks to us about all things branding and strategy, and what it takes to work with breweries. Also hear about some cool upcoming projects like the BOPP Beer Design Conference, and more!
Podcast 020 | 04.13.2022
Alex Ostler & Melinda Ann Lowery, Arryved
Jackie and Jim welcome Alex Ostler, Head of Marketing, and Melinda Ann Lowery, Head of Sales from Arryved, the most trusted point of sale technology. We discuss their awesome new rebrand, how Arryved solutions helps breweries, bars, and restaurants streamline customer service, while increasing profits, and provide a new level of business intelligence. We also cover the weird and wild, week long schedule of CBC parties and events!
Alex Ostler & Melinda Ann Lowery, Arryved
Jackie and Jim welcome Alex Ostler, Head of Marketing, and Melinda Ann Lowery, Head of Sales from Arryved, the most trusted point of sale technology. We discuss their awesome new rebrand, how Arryved solutions helps breweries, bars, and restaurants streamline customer service, while increasing profits, and provide a new level of business intelligence. We also cover the weird and wild, week long schedule of CBC parties and events!
Podcast 019 | 11.22.2021
Kristi Jones & Megan Kapalla,
Traina Design
Jim and Jackie speak with Kristi and Megan from Traina of San Diego about the strategy, marketing, and design that goes into building intelligent brands. We also discuss Traina’s 2021 CBMAS Platinum Crushie win for Best Typography Logo Design, and their Platinum Crushie win for Best Website Design. We also talk about the power of delivering a total brand experience, amplifying localization, and breaking through the fierce clutter.
Kristi Jones & Megan Kapalla,
Traina Design
Jim and Jackie speak with Kristi and Megan from Traina of San Diego about the strategy, marketing, and design that goes into building intelligent brands. We also discuss Traina’s 2021 CBMAS Platinum Crushie win for Best Typography Logo Design, and their Platinum Crushie win for Best Website Design. We also talk about the power of delivering a total brand experience, amplifying localization, and breaking through the fierce clutter.
Podcast 018 | 11.04.2021
Jeremy Storton, Good Beer Matters Podcast
Jim and Jackie speak with Jeremy Storton, Advanced Cicerone, BJCP judge, IBD Certified Brewer and Owner–Host of the “Good Beer Matters” Podcast. We discuss Jeremy’s incredible and diverse industry background, and his 2021 CBMAS Platinum Crushie win for Best Podcast. We also talk about the importance of education, and storytelling in building successful beer brands that resonate with today’s consumer.
Jeremy Storton, Good Beer Matters Podcast
Jim and Jackie speak with Jeremy Storton, Advanced Cicerone, BJCP judge, IBD Certified Brewer and Owner–Host of the “Good Beer Matters” Podcast. We discuss Jeremy’s incredible and diverse industry background, and his 2021 CBMAS Platinum Crushie win for Best Podcast. We also talk about the importance of education, and storytelling in building successful beer brands that resonate with today’s consumer.
Podcast 017 | 10.14.2021
Matt Sharp,Arrowhead Ales Brewing
Jim and Jackie speak with Matt Sharp, Creative Director, Designer, and Illustrator of Arrowhead Ales Brewing Co. from Illinois. We discuss Matt’s 2021 Crushie win for Best Design 16-20oz Can for his Arrowhead Ales Villains Series. We talk about Matt's awesome segment on Fox News Chicago, his unconventional approach to the design process, working outside of beer, and a little about Matt's own personal triumph over natural disaster.
Matt Sharp,Arrowhead Ales Brewing
Jim and Jackie speak with Matt Sharp, Creative Director, Designer, and Illustrator of Arrowhead Ales Brewing Co. from Illinois. We discuss Matt’s 2021 Crushie win for Best Design 16-20oz Can for his Arrowhead Ales Villains Series. We talk about Matt's awesome segment on Fox News Chicago, his unconventional approach to the design process, working outside of beer, and a little about Matt's own personal triumph over natural disaster.
Podcast 016 | 10.01.2022
Anna Long & Tevon Berka,Norlo Design
Jim and Jackie welcome Anna and Tevon from Norlo Design headquartered in Denver, Colorado to the CBMAS "Marketing on Tap" Podcast. We discuss their 2021 Crushie win for Best Design in the highly–competitive 7–21oz Bottle Category, we also cover standing out in beverage's crowded marketplace, the growing industry, and the benefits of good client rapport
Anna Long & Tevon Berka,Norlo Design
Jim and Jackie welcome Anna and Tevon from Norlo Design headquartered in Denver, Colorado to the CBMAS "Marketing on Tap" Podcast. We discuss their 2021 Crushie win for Best Design in the highly–competitive 7–21oz Bottle Category, we also cover standing out in beverage's crowded marketplace, the growing industry, and the benefits of good client rapport
Podcast 015 | 09.19.2021
Tyler Mithuen,Modist Brewing
Jim and Jackie had the pleasure to speak with Tyler Mithuen, Director of Brand Development of Modist Brewing in Minneapolis, Minnesota. We discuss their 2021 Crushie win for Best Pandemic-related Can Design, their marketing philosophy, growing your brewery's organic marketing, and improving your socially–conscious marketing efforts.
Tyler Mithuen,Modist Brewing
Jim and Jackie had the pleasure to speak with Tyler Mithuen, Director of Brand Development of Modist Brewing in Minneapolis, Minnesota. We discuss their 2021 Crushie win for Best Pandemic-related Can Design, their marketing philosophy, growing your brewery's organic marketing, and improving your socially–conscious marketing efforts.
Podcast 014 | 09.02.2021
Alexis Castellano, Alternate Ending Beer Co
Jim and Jackie speak with Alexis Castellano, the Marketing & Creative Director of Alternate Ending Beer Co. in Aberdeen, New Jersey. She tells us the amazing story of kismet when brewer finds perfect brewery space. We also discuss their amazing–looking brewpub built into an old movie theater, and how the silver screen remains very much in the heart of their brewery and branding -- and their two 2021 Crushie wins for Most Unique Logo and Most Creative Signage!
Alexis Castellano, Alternate Ending Beer Co
Jim and Jackie speak with Alexis Castellano, the Marketing & Creative Director of Alternate Ending Beer Co. in Aberdeen, New Jersey. She tells us the amazing story of kismet when brewer finds perfect brewery space. We also discuss their amazing–looking brewpub built into an old movie theater, and how the silver screen remains very much in the heart of their brewery and branding -- and their two 2021 Crushie wins for Most Unique Logo and Most Creative Signage!
Podcast 013 | 08.19.2021
Nick Fertig, Full Tilt Brewing
Nick Fertig, co-owner of Full Tilt Brewing of Baltimore, Maryland discusses how their brewery was born, about brewing innovative beers that tap into our fondest childhood memories, their 2021 Gold Crushie Award for Coolest Taproom, and we cover the need for charitable work, and community events.
Nick Fertig, Full Tilt Brewing
Nick Fertig, co-owner of Full Tilt Brewing of Baltimore, Maryland discusses how their brewery was born, about brewing innovative beers that tap into our fondest childhood memories, their 2021 Gold Crushie Award for Coolest Taproom, and we cover the need for charitable work, and community events.
Podcast 012 | 08.08.2021
Tom Paynter, No Label Brewing
Jim and Jackie talk with Tom Paynter, Vice President, Co-owner, and Marketing Director of No Label Brewing in Katy, Texas. We discuss their unique beers, and sprawling brewery, as well as, their two 2021 Crushie Awards, increased need for merchandise, industry supply chain shortages, the future of pandemic crisis, and much more.
Tom Paynter, No Label Brewing
Jim and Jackie talk with Tom Paynter, Vice President, Co-owner, and Marketing Director of No Label Brewing in Katy, Texas. We discuss their unique beers, and sprawling brewery, as well as, their two 2021 Crushie Awards, increased need for merchandise, industry supply chain shortages, the future of pandemic crisis, and much more.
Podcast 011 | 05.24.2021
Ryan Wheaton, Craft Brew Creative
Jim and Jackie talk with Ryan Wheaton, owner of Craft Brew Creative and Branding Brews Podcast, about their 20 years of experience in the industry, elevating your brand with photography and video, and we also dive into the importance of social media, as well as, Branding Brews Gold Crushie Win for "Best Brewing Podcast".
Ryan Wheaton, Craft Brew Creative
Jim and Jackie talk with Ryan Wheaton, owner of Craft Brew Creative and Branding Brews Podcast, about their 20 years of experience in the industry, elevating your brand with photography and video, and we also dive into the importance of social media, as well as, Branding Brews Gold Crushie Win for "Best Brewing Podcast".
Podcast 010 | 05.04.2021
Barry Elwonger, Motorworks Brewing
Jim and Jackie talk with Motorworks Brewing, Director of Sales & Marketing, Barry Elwonger about their two amazing Florida breweries, and get insight on navigating our big industry challenge of intellectual property. Also surviving pandemic, 2020 CBMAS Crushie Win, and their Kevin Smith Mooby's Fun-time Lager.
Barry Elwonger, Motorworks Brewing
Jim and Jackie talk with Motorworks Brewing, Director of Sales & Marketing, Barry Elwonger about their two amazing Florida breweries, and get insight on navigating our big industry challenge of intellectual property. Also surviving pandemic, 2020 CBMAS Crushie Win, and their Kevin Smith Mooby's Fun-time Lager.
Podcast 009 | 03.25.2021
Prabh and Barb, Hillebrand
Jim and Jackie talk with the Prabh Hans, VP Domestic Services, and Barb Wirth, Marketing & Communications Manager at Hillebrand about the state of draught beer sales, beverage logistics trends, global distribution, and how their solutions can help brewers get back on track in 2021.
Prabh and Barb, Hillebrand
Jim and Jackie talk with the Prabh Hans, VP Domestic Services, and Barb Wirth, Marketing & Communications Manager at Hillebrand about the state of draught beer sales, beverage logistics trends, global distribution, and how their solutions can help brewers get back on track in 2021.
Podcast 008 | 03.19.2021
Rob and Taras, Lake of the Woods Brewing
Jim speaks with Taras Manzie, President/CEO and Rob Dokuchie, Brand/Marketing Manager of Lake of the Woods Brewing in Kenora, Ontario. We discuss their 3 incredible breweries across 2 countries, and get an exclusive scoop on big news! Rob and Taras provide insight into the Canadian craft beer scene, legalization of cannabis, as well as their exciting new Deep 6 and hard seltzer projects.
Rob and Taras, Lake of the Woods Brewing
Jim speaks with Taras Manzie, President/CEO and Rob Dokuchie, Brand/Marketing Manager of Lake of the Woods Brewing in Kenora, Ontario. We discuss their 3 incredible breweries across 2 countries, and get an exclusive scoop on big news! Rob and Taras provide insight into the Canadian craft beer scene, legalization of cannabis, as well as their exciting new Deep 6 and hard seltzer projects.
Podcast 007 | 03.08.2021
Rob Day, Jack’s Abby Craft Lagers
Jim and Jackie talk to Rob Day, the Senior Director of Marketing for both Jack’s Abby Craft Lagers and Springdale Beer Co. brands of Massachusetts. We talk Springdale Beer's rebrand and refresh, shifting marketing strategies, Jack’s Abby incredible NBA Celtics partnership, surviving the pandemic, and the future of craft beer.
Rob Day, Jack’s Abby Craft Lagers
Jim and Jackie talk to Rob Day, the Senior Director of Marketing for both Jack’s Abby Craft Lagers and Springdale Beer Co. brands of Massachusetts. We talk Springdale Beer's rebrand and refresh, shifting marketing strategies, Jack’s Abby incredible NBA Celtics partnership, surviving the pandemic, and the future of craft beer.
Podcast 006 | 02.24.2021
Jill Dewes, Daughter Creative
Jim and Jackie head up north to speak with Jill Dewes, Partner/Director of Daughter Creative in Calgary, Canada. Jill shares her unique design and branding experience with beer, cider, mead and even cannabis clients. Fun fact: her husband is a co-owner of one of her brewery clients. Hear about that working relationship (and hot tub meetings) in this episode!
Jill Dewes, Daughter Creative
Jim and Jackie head up north to speak with Jill Dewes, Partner/Director of Daughter Creative in Calgary, Canada. Jill shares her unique design and branding experience with beer, cider, mead and even cannabis clients. Fun fact: her husband is a co-owner of one of her brewery clients. Hear about that working relationship (and hot tub meetings) in this episode!
Podcast 005 | 02.12.2021
Isaac Arthur, CODO Design
In this episode of Marketing on Tap, we speak with Isaac Arthur, co-Founder of CODO Design about the evolution of the craft beer industry, the current trend of brewery rebrands, their 2020 Platinum Crushie win for Best Typography Logo, and review a decade of CODOs cool design books and guides, as well as, their all-new Beer Branding Newsletter.
Isaac Arthur, CODO Design
In this episode of Marketing on Tap, we speak with Isaac Arthur, co-Founder of CODO Design about the evolution of the craft beer industry, the current trend of brewery rebrands, their 2020 Platinum Crushie win for Best Typography Logo, and review a decade of CODOs cool design books and guides, as well as, their all-new Beer Branding Newsletter.
Podcast 004 | 01.22.2021
Ben Weston, Hoptown Handles
We talk with Ben Weston, Founder and Head Honcho of Hoptown Handles custom tap handle maker in Portland, OR. Get the inside scoop of the craftsmanship and passion that goes into designing and producing award-winning tap handles.
Ben Weston, Hoptown Handles
We talk with Ben Weston, Founder and Head Honcho of Hoptown Handles custom tap handle maker in Portland, OR. Get the inside scoop of the craftsmanship and passion that goes into designing and producing award-winning tap handles.
Podcast 003 | 01.08.2021
Emily Koziel, 10 Barrel Brewing
Jackie and Jim talk about the importance of sticking to your brand story in all efforts, how to create amazing and good-for-the-earth merchandise, and learn about the make up of a brewery's marketing team with 3-time Crushie winner 10 Barrel Brewing Co's merchandise manager, Emily Koziel.
Emily Koziel, 10 Barrel Brewing
Jackie and Jim talk about the importance of sticking to your brand story in all efforts, how to create amazing and good-for-the-earth merchandise, and learn about the make up of a brewery's marketing team with 3-time Crushie winner 10 Barrel Brewing Co's merchandise manager, Emily Koziel.
Podcast 002 | 12.18.2020
Rachel Bradley, DuClaw Brewing
In this episode of the CBMAS podcast, Co-Founders Jim and Jackie discuss the importance of retail sales during the pandemic, awesome label design, and tapping into nostalgia with Rachel Bradley, marketing manager for DuClaw Brewing Company (2020 People’s Choice Crushie winner for Most #FOMO Instagram!)
Rachel Bradley, DuClaw Brewing
In this episode of the CBMAS podcast, Co-Founders Jim and Jackie discuss the importance of retail sales during the pandemic, awesome label design, and tapping into nostalgia with Rachel Bradley, marketing manager for DuClaw Brewing Company (2020 People’s Choice Crushie winner for Most #FOMO Instagram!)
Podcast 001 | 12.04.2020
Zane Lamprey, Beer TV Host & Comedian
In the first-ever CBMAS podcast, Co-Founders Jim and Jackie talk to 2020 Craft Beer Man of the Year, Zane Lamprey, about his global TV adventures in beer (including drinking some made with snake), cats, and his first encounter with Mark Cuban. Get ready to laugh!
Zane Lamprey, Beer TV Host & Comedian
In the first-ever CBMAS podcast, Co-Founders Jim and Jackie talk to 2020 Craft Beer Man of the Year, Zane Lamprey, about his global TV adventures in beer (including drinking some made with snake), cats, and his first encounter with Mark Cuban. Get ready to laugh!
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