The CBMAS are judged by a panel of esteemed beer, marketing, and design industry leaders, and experts from the creative worlds of brewing and branding. Judges use an electronic scorecard to rank each entry using a rigid set of judging criteria. Crushie Award winners are based on highest–point scores in each category. People’s Choice will use the public to choose winners through social media polling.
The 2020 CBMAS Judging Panel is as follows: