CELEBRATING EXCELLENCE IN CRAFT BEVERAGE MARKETING AND DESIGN WORLDWIDE!

Frequently Asked Questions

How will entries be divided?

Entries for the 2025 award season will be divided by beverage type, per category. Please select your specific beverage type on the dropdown menu when entering work into a specific category.

Craft beer, non-alcoholic craft beer, craft ready-to-drink cocktails, cider/mead, THC Infused beverages and craft hard seltzer are all invited to compete.

The Sixth Annual Craft Beer Marketing Awards Ceremony will take place in June 2025. The announcement will be virtual winners do not have to be present. More info to come!

Review and enter the appropriate category for your work here.

Marketing, design, or branding work must be complete and/or have been undertaken between December 31, 2023 through December 31, 2024.

The call for entries begins January 29, 2025 and runs through April 18, 2025.

All entries for 2025 will compete at a global level. Early bird submissions will be accepted from January 29, 2025 through March 5, 2025 at an enter two, get one free cost of $198 ($297 value). Entries submitted after March 5, 2025 through April 18, 2025 will be charged $99 per entry. All entries are to be paid upon submission, and local taxes will be added automatically. Trophy cost is not included in award submission.

To see all of the 2025 categories, please go here.  You may enter work into multiple categories, if appropriate, and you may be eligible to win multiple awards.

The Crushie award is sculptured to depict an arm crushing a beverage can to symbolically represent how beverage makers across the world are “Crushing It” with their unique and creative beverage marketing, design, and branding. CBMAs 2025 winners will receive Platinum, or the top level, Global Crushie. All Crushies are fully functional, customized Tap Handles, produced by Steel City Tap Co. Trophy shop link will be emailed to winners to purchase their customized trophies following the announcement of the 2025 winners. Trophy cost is not included in the entry fee.

Judges will read and score all entries and supporting materials using a digital score card. Judges will be asked to give a score based on each category’s objective. All judgements will be combined to provide each entry an overall ranking (score). The highest–scoring entries will determine the Platinum winners in each category, as well as the winners for the top Global Crushie in each.