Judging Criteria

All CBMA judges use our digital scorecard to provide a numeric scores based on each category’s objectives by reading, visually critiquing, and ranking each entry using the files and supporting materials supplied by the entrant. Judges will be assigned to one of five worldwide regions. Global entries will be judged by a select group of our judges from around the world.

All judgements will be combined to provide each entry an overall numeric ranking. The highest–ranking entries will determine the Platinum and Gold Crushie winners for each region, as well as our new Silver Global Crushie.

Oct 1 – Nov 25, 2020

EARLY BIRD ENTRY WINDOW

Nov 26 – Jan 29, 2021

ENTRY WINDOW

Feb 8 – March 6, 2021

JUDGING WINDOW

March 30, 2021

WINNERS ANNOUNCED AWARDS CEREMONY

Confidentiality

All materials submitted to the CBMAs will remain confidential to the Judges (including numbers), and they will not be discussed outside of the judging process. All Judges agree to sign a Non–Disclosure Agreement (NDA) prior to judging. Judges will receive a list of entrants and their campaign titles before viewing individual entry forms. CBMAs go to great length to avoid Judges viewing their own work, but Judges agree to remove themselves from judging that entry should they deem any conflict of interest. Winning entries may be used in post-event CBMA materials to promote best practice, and permission will be sought from entrants before publication.