Presented by Hillebrand
CBMAs Update! While it’s unfortunate that the 2020 Craft Brewer’s Conference has been cancelled, please be assured that competition judging is already underway, and we’ll be announcing the Crushie Award winners online April 20th. Thank you for your understanding, and stay–tuned for further info.

Judging Criteria

Judges will read and score all entries and supporting materials using a digital score card. Judges will be asked to give a score based on each category’s objective.

All judgements will be combined to provide each entry an overall ranking (score). The highest–scoring entries will determine the Platinum and Gold Crushie winners, as well as the top contenders for the People’s Crushie.

February 21, 2020

Final Extended Deadline

April 1, 2020

Judging Deadline

April 20, 2020

Winners Announced Live


All materials submitted to the CBMAs will remain confidential to the Judges (including numbers), and they will not be discussed outside of the judging process. All Judges agree to sign a Non–Disclosure Agreement (NDA) prior to judging. Judges will receive a list of entrants and their campaign titles before viewing individual entry forms. CBMAs go to great length to avoid Judges viewing their own work, but Judges agree to remove themselves from judging that entry should they deem any conflict of interest. Winning entries may be used in post-event CBMA materials to promote best practice, and permission will be sought from entrants before publication.