The CBMAS are judged by a panel of esteemed beer, marketing, and design industry leaders, and experts from the creative worlds of brewing and branding around the world. Judges use an electronic scorecard to rank each entry using a rigid set of judging criteria. Crushie Award winners are based on highest–point scores in each category. Judges will be assigned to one of five regions. Global entries will be judged by a core group from around the world.